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Nico Blaauw

Nico is managing partner of Pilgrims.
Organization strategy, change management and branding have dominated his career. Prior to his consultancy role, Nico has spent many years in senior management positions in international companies, such as Dow Chemical, Fortis, C&A and Leo Burnett.

Nico earned a university degree in Business Communications and a Master degree in Marketing Management. By working with Jody, Nico is equipped with hard data and well-founded business concepts and strategies.

Nico’s approach is very personal and highly involved, especially during turbulent transformation processes. He is convinced that direct personal involvement and presence does increase the effectiveness of consultancy significantly.

Decisively Different

 

Interesting talks

The danger of AI is weirder than you think | Janelle Shane

The danger of artificial intelligence isn't that it's going to rebel against us, but that it's going to do exactly what we ask it to do, says AI researcher Janelle Shane. Sharing the weird, sometimes alarming antics of AI algorithms as they try to solve human problems -- like creating new ice cream flavors or recognizing cars on the road -- Shane shows why AI doesn't yet measure up to real brains.

The danger of AI is weirder than you think | Janelle Shane 2019/10/22 19:30

Fashion that celebrates all body types -- boldly and unapologetically | Becca McCharen-Tran

Fashion designers have the power to change culture -- and Becca McCharen-Tran is using her platform to expand the industry's narrow definition of beauty. Sharing highlights of her work, McCharen-Tran discusses the inspiration behind her norm-shattering designs and shows how she's celebrating beauty in all forms. "I want the consumer to know that it's not your body that needs to change -- it's the clothes," she says.

Fashion that celebrates all body types -- boldly and unapologetically | Becca McCharen-Tran 2019/10/22 16:49

Can dogs sniff out malaria? | James Logan

What if we could diagnose some of the world's deadliest diseases by the smells our bodies give off? In a fascinating talk and live demo, biologist James Logan introduces Freya, a malaria-sniffing dog, to show how we can harness the awesome powers of animal scent to detect chemical signatures associated with infection -- and change the way we diagnose disease.

Can dogs sniff out malaria? | James Logan 2019/10/21 17:10

How nanoparticles could change the way we treat cancer | Joy Wolfram

Ninety-nine percent of cancer drugs never make it to tumors, getting washed out of the body before they have time to do their job. How can we better deliver life-saving drugs? Cancer researcher Joy Wolfram shares cutting-edge medical research into nanoparticles -- tiny particles that could be used to deliver drugs accurately to tumors -- and explains how they could keep drugs in the body longer to attack malignant cells.

How nanoparticles could change the way we treat cancer | Joy Wolfram 2019/10/18 21:44

A love story for the coral reef crisis | Ayana Elizabeth Johnson

Over the course of hundreds of scuba dives, marine biologist Ayana Elizabeth Johnson fell in love -- with a fish. In this ode to parrotfish, she shares five reasons why these creatures are simply amazing (from their ability to poop white sand to make colorful "wardrobe changes") and shows what's at stake -- for us and them -- as climate change threatens the future of coral reefs.

A love story for the coral reef crisis | Ayana Elizabeth Johnson 2019/10/18 16:44

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