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Nico Blaauw

Nico is managing partner of Pilgrims.
Organization strategy, change management and branding have dominated his career. Prior to his consultancy role, Nico has spent many years in senior management positions in international companies, such as Dow Chemical, Fortis, C&A and Leo Burnett.

Nico earned a university degree in Business Communications and a Master degree in Marketing Management. By working with Jody, Nico is equipped with hard data and well-founded business concepts and strategies.

Nico’s approach is very personal and highly involved, especially during turbulent transformation processes. He is convinced that direct personal involvement and presence does increase the effectiveness of consultancy significantly.

Decisively Different

 

Interesting talks

3 questions we should ask about nuclear weapons | Emma Belcher

There are more than 10,000 nuclear weapons in existence today, each one capable of causing immense destruction. Why don't we talk about this threat as much as some other major issues? In this practical talk, nuclear security expert Emma Belcher shares three questions you can ask your elected officials to gain a better understanding of nuclear weapons and the measures we need to stay safe.

3 questions we should ask about nuclear weapons | Emma Belcher 2019/11/19 21:49

For better health care, embrace irrationality | David Asch

Why do we make poor decisions that we know are bad for our health? In this frank, funny talk, behavioral economist and health policy expert David Asch explains why our behavior is often irrational -- in highly predictable ways -- and shows how we can harness this irrationality to make better decisions and improve our health care system overall.

For better health care, embrace irrationality | David Asch 2019/11/19 16:55

5 steps for clean air in India | Arunabha Ghosh

India's big cities have some of the worst air quality in the world. How can we fix this public health crisis? In an actionable talk, social entrepreneur Arunabha Ghosh lays out a five-step plan to put India on the path to cleaner, safer air -- and shows how every citizen can play an active role in getting there.

5 steps for clean air in India | Arunabha Ghosh 2019/11/18 21:58

How to change your behavior for the better | Dan Ariely

What's the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn't -- and discusses a couple tricks that could get us to do the right thing (even if it's for the wrong reason).

How to change your behavior for the better | Dan Ariely 2019/11/18 16:59

Why gender-based marketing is bad for business | Gaby Barrios

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.

Why gender-based marketing is bad for business | Gaby Barrios 2019/11/15 16:55

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